Promo.com
Contributed to the development of the Promo.com video creation platform by architecting core user-facing features, leading the creation of a new design system, and integrating key services for billing and third-party platforms.
Technologies Used
Project Description
During my time at Promo.com, I played a key role in enhancing the core platform, a leading online tool for video creation. My contributions spanned multiple strategic projects aimed at improving the user experience, expanding functionality, and ensuring technical scalability.
A primary focus was architecting and developing the mobile video editor, creating a seamless and robust workflow for users creating content on the go. This involved direct work with the animation engine to implement custom configurations and enhance the visual appeal of the final product.
In a leadership capacity, I spearheaded the creation of a comprehensive, TypeScript-based design system. This foundational project was crucial for ensuring brand consistency and type-safety across all of Promo.com's products. This system was directly utilized in my work on the Brand Manager tool, which empowers users to manage their brand identity across the platform.
Furthermore, I contributed to expanding the platform's ecosystem and commercial capabilities by integrating the billing system with Stripe for secure payment processing and integrating video creation tools directly into WordPress to broaden user access. I also built high-performance, SEO-optimized landing pages using Next.js to improve the platform's search engine discoverability.
Key Achievements
- Architected the Mobile Video Editing Experience: Engineered and enhanced the mobile video editor using React and TypeScript, focusing on a robust, scalable, and intuitive user workflow.
- Led the Creation of a TypeScript-Based Design System: Led the development of a comprehensive design system from the ground up, ensuring type-safety and consistent brand adherence across all platform products.
- Enhanced Brand Management Capabilities: Developed key features for the Brand Manager tool, empowering users to seamlessly customize and manage their brand identity.
- Engineered a Secure Billing and Payment System: Implemented a secure and streamlined billing system by integrating the platform with Stripe's payment processing services.
- Expanded Platform Reach with WordPress Integration: Collaborated on integrating video creation and editing capabilities directly within WordPress, allowing users to publish content seamlessly from their own websites.
- Developed High-Performance, SEO-Optimized Landing Pages: Built and optimized landing pages using Next.js to ensure products and services rank well and are discoverable in search engine results.
- Implemented Custom Animations via Direct Engine Integration: Worked directly with the internal animation engine to create and configure custom animations, enhancing the visual engagement of user-created videos.
Visuals
